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Known to be more.

Always tastes great.

Don't like taking supplements? Neither did we - that's why we created a range of delicious health, beauty and wellbeing supplements that work and taste amazing.

Always value for money.

With our amazing 20% subscription discount you get the vitamins you need, when you need them, for less. Taking supplements everyday has never been simpler. Plus, it's easy to pause, modify or cancel your subscription at any time.

Always works.

Meticulously crafted formulations combining scientifically-proven ingredients and trusted botanicals approved by our resident Nutritionist.

Advanced Collagen.

Maximum absorption. Maximum results.

Our Advanced Liposomal Supplement combines 5g of Hydrolysed Marine Collagen with Vitamin C, Retinol, Pantothenic Acid, Vitamin E, Pine Bark Extract, Bilberry Extract and Flaxseed Oil for a supercharged health and beauty boost.

Not only does it taste amazing, but our Collagen Peptides allow your body to absorb 98%. And our Advanced Liposomal Technology protects sensitive ingredients like Vitamin C, giving a massive 85% absorption, at least 50% more than other forms of Vitamin C.

Gummies just got grown up.

Always scientifically proven. Always taste great.

Our high-quality vitamin gummies provide targeted support to take alongside our Advanced range or can be enjoyed independently to support your body's natural functions.

Exclusive, world-leading manufacturing packs scientifically proven ingredients into each gummy, providing an affordable and tasty way to get your daily dose of vitamins - no matter your lifestyle.

Subscribe & Save.

Love our supplements? Save 20% off and get your vitamins exactly when you need them with our subscriptions.

It's time to be Known.

Our mission?

It’s simple. To make health and beauty supplements that work and taste good

Discovering your best you has always been an inside job, so we created a range of delicious products that help you look and feel like the best possible version of yourself. 

Because beauty should be a pleasure, not a pain.

Our promise.

If it isn’t approved by our Nutritionist… it doesn’t make the cut.

Our products are a perfect blend of scientifically proven vitamins and minerals, with natural botanical extracts and backed up by our team of experts. We are committed to ensuring our supplements are not only effective and backed by science, but also delicious and a joy to take.

We're not just a pretty face.

Known to do things right.

Transparency is at the heart of everything we do; that’s why we want you to know exactly where our ingredients come from.

For example, our Hydrolysed Marine Collagen is sourced from the skins of wild, deep-sea ocean fish such as cod, haddock and pollock. A by-product of the food industry, we chose this method to prevent any risk of exposure to antibiotics or hormones, which can occur with farm-raised fish. We only use cold water species as their collagen has a higher amino-acid content and bioavailability.

And it goes without saying that we never test on animals.

Combining over 40 years of pharmaceutical experience with world-leading manufacturers, our experts often spend months (even years) scouring the globe for the most effective, bioavailable active ingredients.

Our manufacturing partners maintain GMP, BRC and FDA accreditation. This means our ingredients are always sourced ethically, responsibly and to the gold standard of the manufacturing industry.

For decades, natural active ingredients have been a powerful source of nutrients for the body, supporting specific aspects of your health, beauty
and wellbeing.

Our formulas are always free from artificial preservatives, colours and flavours, and we don't use any GMO ingredients. We will be vegan as much as possible and always gluten and dairy-free.

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